Yesterday was the grand re-opening of the newly refreshed Safeway that was last re-opened in 2011. It's been a six-month project, and I would say it's better, but not any sort of total game changer. The biggest difference is probably energy efficiency as a lot more refrigerated items are behind doors instead of in open shelving. It all looks bright and shiny.
I didn't realize it was the re-opening, I just needed groceries, but the balloons, a DJ, food sample tables all over the store, a Burlingame ice carving (I missed whatever was being served) and the local street names on each aisle's signage made for a festive occasion. Everybody got a Safeway scratcher ($2, $5, $10, etc) and we now have a B'game Concierge! Kathleen B was near the front door doing conciergy stuff. The mailer that went out to nearby residents has her email: [email protected]. That could come in handy. Here's the scene
I also went to Safeway that day for a few things and did not realize it was the grand reopening. Honestly, I think the store is beautiful. They did a great job; plus I won a bag of Italian groceries! The Safeway organics brand of Italian blood orange soda is really good 👍 loved the Bgame ice sculpture.
Fresh layout, expanded selections and overall atmosphere = A+
Posted by: Constance | June 16, 2025 at 09:26 PM