The consumer recycling effort is complicated and fraught with problems from slim markets for certain materials (see the percentages from two years ago here) to consumer education and discipline about sorting and contamination. I worry that a lot of what I put in the blue bin doesn't get recycled in the end--and I'm paying for it on the front-end (CRV) and the back end (to Recology). I'm not alone and that has presented an opportunity for a new company to come to B'game. I started seeing Ridwell boxes and lawn signs a couple of months ago--they look like the milkman drop boxes of old--white with red letters.
Ridwell found the Voice and offered up a call with the CEO, Ryan Metzger, to explain what the company is up to. Organized as a Social Purpose Corporation, it offers a subscription service for scheduled pick-up of otherwise less-recyclable materials like light bulbs and "plastic film"--which is the myriad plastics that you can scrunch up in your hand. In addition to the recurring items, Ridwell runs "specials" --featured categories of materials that are scheduled out six months in advance, e.g. CDs/DVDs are coming up soon.
For about $15 a month a subscriber gets the box, separate bags that go in the box for different materials, an IOS app and a dashboard to see how you are doing and what is coming up. I haven't tried it myself so I'm hoping some Voice reader is among the ~125 customers in B'game and can weigh in. The company notes:
We provide lots of education on what can / can't be recycled, have a staff of employees who answer questions, give people material to pre-sort rather than mixing it altogether, and then publish data on how much of it came in the way it was supposed to so that it can improve over time. As a result, we have very high-quality bales of plastic. Our members are showing that the 9% number (Ed: from my earlier post) on how much plastic is recycled is not fixed and can actually go up!
On their end, Ridwell works directly with a number of organizations that take their better-conditioned recyclables, e.g. the composite lumber manufacturers like Trex. Clothes and shoes ("threads" in Ridwell parlance) go to Goodwill or other similar organizations. I'll be curious to check in with them after the first year of local operation and see how it's going. In the meantime, welcome to B'game.
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