It's-It Goes East

The Chronicle picked up a story about our very own ITS-IT ice cream confection starting to be sold on the East Coast.  Here's their take with the key correction

It’s-It, the San Francisco Burlingame ice cream treat little known outside the Bay Area, is invading the East Coast for the first time.  “A taste of the West Coast is making ITS way to the East Coast,” It’s-It Ice Cream announced in a post on its Facebook page earlier this month. The company likes to spell the name of its most-popular product in all capital letters, as if screaming for ice cream.

Since It’s-Its are just starting their assault on the East Coast, it’s unclear how many enthusiasts will be won over. But judging from the reception on Facebook, former Bay Area residents are clamoring for a frozen taste of the region. Dozens of people — from Alabama, Iowa , North and South Carolina and other states — posted requests to sell It’s-Its in their vicinities.

It’s-Its have been around since 1928, when George Whitney scooped some vanilla ice cream between two freshly baked oatmeal cookies, squished them together and dipped the ice cream sandwich in dark chocolate, It’s-It says on its website.  It’s-Its have developed an enthusiastic group of followers that not only buys the sandwiches in bulk (at factory stores now closed by the coronavirus) but buys merchandise including hoodies, caps, T-shirts and onesies and turns the labels into crafty light-switch plates.

I stopped by the Factory Store on Burlway Rd. just north of the Hyatt and directly abutting 101 to snap this photo.  Note the sandwich on the rooftop (upper right).

Comments

[MBGA]

Well at least they are not being forced to change their name. It's-It is pretty inclusive.

Steyn has a comment about the Australian version in trouble.

https://www.steynonline.com/11155/when-survivors-succumb about 5min 15 secs in.

[Peter Garrison]

Way too specific and objective: Needs to be “Whatever-Whatever.”

[resident]

That is funny MBGA. Thanks for sharing.