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July 15, 2013



Bellissimo, ladies!


Morning Glory is my all-time favorite place to shop. One of the few indies that has made it through all the ups and downs of Burlingame Avenue, there is something wonderful for every price range in this store. If you think I'm joking, just look at the sales racks-- better still, check out the sidewalk sales. I have 25 years or so of Morning Glory garments in my closet, and my daughter has inherited some. They still look good and timeless, and always well made.

Edie Marhceson

Aren't they closed now for good?


Maybe you mean Potpourri (?) they've moved to Broadway. Morning Glory is still going strong.....

Lisa Krieger

Morning Glory is still going strong, but it was not opened by the Monroes. It was PURCHASED by the Monroes in 1972 after being founded by Shelley Hatch in 1967. It was full of clothes and ready to go when they bought it after graduating from high school.


You sound like you know what you are talking about.


Ah, very interesting, Lisa. Thanks for the clarification.

Lisa Krieger

It does anger me that they don't ever recognize my sister for starting it. My brother-in-law named it and my sister started it in 1967. My sister was 21 when it opened. It was an instant success.


If you don't mind me asking, what did your sister Shelley do after she sold the store. Did she continue to be involved in retail clothing, or do something completely different?


The Morning Glory of Shelley Hatch's time was an amazing store, with clothes that were quite affordable, unlike the newer Morning Glory, which has clothes affordable to few. Didn't your mom work in the store as well, Lisa?

Lisa Krieger

My sister moved to Santa Cruz in 1972 and opened a popular restaurant on the Pacific Garden Mall in the ID building. It was The Ice Cream Bank. Really good food!

Yes-my mother (with red hair) worked at the store too. When my father was dying of cancer in 1967, he set it up so that my sister could open the store and we would all have a place to go to place our focus. My mother showed up for work there the day after he died. It was a great distraction.


What a great family story. Thanks for sharing. Hope all remains well with you and your sister.

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