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May 13, 2013



From the news reports, Alaska Air has outbid Jet Blue for Virgin America by offering $2.6 billion to create the No. 5 airline by traffic (in the US). Today's WSJ notes:

Some customers certainly hope Virgin’s unique vibe carries over.

Maggie Lang, a marketing executive in San Francisco, said she flies Virgin every six to eight weeks.

“It’s really a boutique airline experience,” she said. “The flight attendants are extremely amiable. You get the sense that they really love working for Virgin. The gates don’t look like anyone else’s gates. The furniture is different.”

Ms. Lang said she has never flown on Alaska Airlines, which carried nearly 32 million passengers last year, but hopes Alaska “stays laser-focused on crew motivation” if the deal goes ahead.

As a regular Virgin customer, I will echo Ms. Lang's hopes. I read elsewhere that the planes will be rebranded to Alaska Air and I'm guessing the B'game headquarters will be moved to Seattle. Virgin was not among the top 25 Sales Tax producers in B'game found here:


But they will be missed. Thanks for making flying just a bit less painful for the last nine years.

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