Farmers market sprouts new digs -Organizers say shop owners sent letter of complaint; merchants hope venue change will boost business (by Mark Abramson /
Daily News Staff Writer)
If you're planning to go to the farmers market in Burlingame tonight, head for
Broadway.
With very little fanfare, organizers have suddenly decided to move the farmers market from its familiar location at the Burlingame Plaza Shopping Center on the 1800 block of El Camino Real more than a mile away to the Broadway corridor, where they hope it will infuse new life.
Organizers sought the location change because property owners at the shopping center had complained about the farmers market, according to a letter sent to the city. The letter could not be obtained Tuesday because city department heads were on a retreat, but City Manager Jim Nantell said in a brief phone interview that the market will be set up tonight on Laguna Avenue, just north of Broadway, and next Wednesday possibly on Capuchino Avenue, also just north of Broadway. If it is moved to Capuchino Avenue, drivers in the area must be notified that they will have to be rerouted around it through a parking lot. "We will see how it plays out. If it seems to work out, we will possibly try it for the month of July," Nantell said.
The Burlingame Chamber of Commerce and businesses on Broadway initially asked to have the farmers market on Broadway, but that would have created traffic problems, Nantell said. It still could cause some problems with all the one-way streets in the area, he added. "We tried it at the plaza and the plaza landowners haven't really been supportive, so we are just going to move it," said chamber President Georgette Naylor. "The Broadway merchants really are excited about it."
Businesses in the Broadway Improvement District have longed for a farmers market for a couple of years and the chamber approached them last week about the idea of moving it, said Ross Bruce, a broker at AVR Realty on Broadway and the improvement district's president. All the apartments and nearby residences make the area ideal for a farmers market, he said.
The improvement district voted to approve the farmers market last Thursday. The city's other farmers market operates Sundays near Burlingame Avenue.
"We would like it to be a nice addition to the neighborhood, not a source of frustration," Bruce said. "Broadway has a history of trying to do things to bring our neighbors onto the street." Some businesses had concerns about the market, but most of the merchants support the idea, Bruce said.
"I think it's good for Broadway," said David Hinckle, owner of Earthbeam Natural Foods on Broadway. "It will bring more people." Hinckle said he expects the produce part of his business may take a hit from the farmers market, but his bread and butter - personal care and supplements - would thrive with such an addition to the neighborhood. Hinckle said it will be the first time a farmers market sets up around Broadway in the 37 years he has been in business.
The farmers market did not get the word out because of how hastily the move was put together, but attendance should pick up as more people hear about it, Hinckle said. The improvement district voted to approve the farmers market location change last Thursday.
"I think we are counting on a lot of people showing up. I think it will be nothing but good," Hinckle said.
- Written by Fiona
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