Yet another national chain has arrived on the Avenew and degraded the visual environment - in the front and back of their store. Here is the Athleta sign on the BACK of the store looking into the parking lot. Really? Maybe they are trying to save the city a little money on parking lot street lights, but it ain't working for me. I really hope someone in Planning measured the total size of the front and back signs and that it is within code. If it is within code, code is too loose.