The Council agenda item to accelerate looking at electronic signage is described in today's Daily Journal piece. It's a bit of a trade-off between visual clutter (especially really bright clutter) and dollars of city revenue. There are at least two electronic signs already in town--the car dealership monster sign on B'way and the somewhat restrained one at BHS. There have also been issues with what ads appear on the car dealer sign. As this goes forward, and I'm guess it will go forward,:
Staff would also advise to conduct a web-based survey of the community to determine public opinion and/or also conduct public meetings once sufficient information has been acquired; identify any potential city of Burlingame-owned sites that meet the location criteria for digital billboards and infrastructure and evaluation based on traffic, visibility, Caltrans requirements and proximity to planned or existing digital billboards in other communities; prepare a map that shows potential sties; identify potential regional impacts; and conduct a legal review of any proposed models for permitting signs and/or leasing city property, according to the staff report.
I just hope we keep Caltrans out of it as much as possible so we minimize the chances of more idiotic signage like this.