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June 04, 2009

Naming Rights for Sale?

The June 3rd SF Examiner front page shouts "City Icons to be Newest Cash Cow?" and talks about fixing the City's deficit by selling naming rights to cable cars, street cars, the Golden Gate bridge and regular old streets.  A Muni spokeswoman is quoted as saying they would look into it.

I recall that Burlingame created a naming policy a few years back, but I haven't seen any ritzy new signs proclaiming the Oracle library or the FedEx bus stop.  What do you think, bloggers?

Is it time for some serious business development on naming deals?  If you had 100 large to spend on a five year naming deal in town, what landmark would you want and what would you name it?

Posted by Anson Bgame on June 04, 2009 in Streets of Burlingame |

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